Our CEO Mel Taylor has been featured on the MyCustomer.com blog discussing the future of our High Streets following Omnico’s research.
The High Street must be seen as more than just a diverse collection of shops. It must become a ‘destination experience’
The future of the High Street will not be won solely from individual brands rejuvenating their store experience. The High Street must be seen as more than just a diverse collection of shops, bars and restaurants. It must become a ‘destination experience’ for families, providing a place of entertainment for all, with a range of shops, food and beverage outlets, and entertainment venues (cinema, virtual reality centres, mini theme parks, etc.). What’s more, the experience needs to be joined up so that shoppers can use a single app to book online, pick-up pre-purchased items, collect loyalty points and so on. Council authorities need to act now and turn their High Streets into destination experiences.