• Basingstoke

    Omnico Head Office
    Ground Floor
    200 Cedarwood
    Crockford Lane
    Chineham Business Park
    RG24 8WD

    T: +44 (0)1256 365150

  • Paris

    Omnico CCS
    Avenue Aristide Briand

    T: +33(0) 143 200505

  • Orlando

    Omnico Office
    5401 South Kirkman Road
    Suite: 243
    Orlando, FL 32819

    T: +44 (0)1256 365150

  • Atlanta

    Omnico Office
    3335 Breckinridge Blvd
    Suite 120
    GA 30096

    T: +44 (0)1256 365150

  • Raleigh

    Omnico Office
    3100 Spring Forest Road, Suite 125
    Raleigh, NC 27616

    T: +44 (0)1256 365150

  • West Malling

    ClarityLive for Leisure
    60 Churchill Square
    Suite 1, Kings Hill
    West Malling, Kent
    ME19 4YU

    T: +44 (0)1732 525870

  • Sunbury-on-Thames

    33 Hanworth Road
    TW16 5DA

    T: +44 (0)1932 778 000

  • Eastleigh

    Omnico Office
    Stoneham Gate
    Stoneham Lane
    SO50 9NW

    T: +44 (0)1256 365150

The Chinese Theme Park Barometer

Omnico commissioned The Chinese Theme Park Barometer to question visitors’ experiences of attending Chinese resorts in the previous two years, asking their opinions on the types of experiences and technologies they have encountered, and what they would like to see in the future.

The below shows the percentage of respondents who rated a particular experience important or very important to their next theme park visit:

  • 91%Pre-book entire trip

  • 91%Ability to buy anything in the resort using a cashless device

  • 87%Book a table in a restaurant ahead of when required

  • 86%Purchase gifts for friends / family for the next visit

Launched in January 2017, the Barometer revealed that across China, there are particular guest journeys, or experiences, that truly matter to them.

The following outlines the guest experiences that operators in China should be investing in to create the integrated resort of the future, as uncovered by our research. It is clear from these results that visitors today want to receive a single, integrated and digital resort experience, particularly with the ability to pre-book their trip, and during their visit be able to purchase and order anything using cashless devices.

For further information and statistics, please download the full report here

Contact Us

Please fill in the details below, we will contact you shortly in regards to your request.