• Basingstoke

    Omnico Head Office
    Ground Floor
    200 Cedarwood
    Crockford Lane
    Chineham Business Park
    RG24 8WD

    T: +44 (0)1256 365150

  • Paris

    Omnico CCS
    Avenue Aristide Briand

    T: +33(0) 143 200505

  • Orlando

    Omnico Office
    5401 South Kirkman Road
    Suite: 243
    Orlando, FL 32819

    T: +44 (0)1256 365150

  • Atlanta

    Omnico Office
    3335 Breckinridge Blvd
    Suite 120
    GA 30096

    T: +44 (0)1256 365150

  • Raleigh

    Omnico Office
    3100 Spring Forest Road, Suite 125
    Raleigh, NC 27616

    T: +44 (0)1256 365150

  • West Malling

    ClarityLive for Leisure
    60 Churchill Square
    Suite 1, Kings Hill
    West Malling, Kent
    ME19 4YU

    T: +44 (0)1732 525870

  • Sunbury-on-Thames

    33 Hanworth Road
    TW16 5DA

    T: +44 (0)1932 778 000

  • Eastleigh

    Omnico Office
    Stoneham Gate
    Stoneham Lane
    SO50 9NW

    T: +44 (0)1256 365150

The Omnico Retail Gap Barometer 2

The Omnico Retail Gap Barometer 2 was created to chart the gap between consumers shopping expectations in an omni-channel world, and the reality of the experience they receive.

  • 62%of UK consumers said they would shop during Black Friday and Cyber Monday

  • 46%said they would "buy online, deliver to home address" during this seasonal time

  • 19%said they would "buy online, collect in-store" during this seasonal time

  • 17%said they would "buy in-store" during this seasonal time

We questioned 1,200 consumers in the UK on their shopping experiences and produced a second report in November 2016 detailing these results.

The second report allowed us to compare the results with the previous Barometer and reveal the ‘gaps’ that appeared in consumers shopping experiences.

Interestingly there was a shift from bricks-and-mortar to online, with shoppers ordering online and wanting to receive their purchases via home delivery, rather than collect themselves or browse and purchase in-store. In fact, the number of people wanting to use click-and-collect dropped.

For further information and statistics, please download the full report here

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