• Basingstoke

    Omnico Head Office
    Ground Floor
    200 Cedarwood
    Crockford Lane
    Chineham Business Park
    RG24 8WD

    T: +44 (0)1256 365150

  • Paris

    Omnico CCS
    Avenue Aristide Briand

    T: +33(0) 143 200505

  • Orlando

    Omnico Office
    5401 South Kirkman Road
    Suite: 243
    Orlando, FL 32819

    T: +44 (0)1256 365150

  • Atlanta

    Omnico Office
    3335 Breckinridge Blvd
    Suite 120
    GA 30096

    T: +44 (0)1256 365150

  • Raleigh

    Omnico Office
    3100 Spring Forest Road, Suite 125
    Raleigh, NC 27616

    T: +44 (0)1256 365150

  • West Malling

    ClarityLive for Leisure
    60 Churchill Square
    Suite 1, Kings Hill
    West Malling, Kent
    ME19 4YU

    T: +44 (0)1732 525870

  • Sunbury-on-Thames

    33 Hanworth Road
    TW16 5DA

    T: +44 (0)1932 778 000

  • Eastleigh

    Omnico Office
    Stoneham Gate
    Stoneham Lane
    SO50 9NW

    T: +44 (0)1256 365150

The Omnico Retail Gap Barometer 4

The Omnico Retail Gap Barometer 4 was created to chart the gap between consumers shopping expectations in an omni-channel world, and the reality of the experience they receive.

  • 72%of UK consumers are frustrated some way about the shopping experience

  • 72%of UK consumers want a quick a convenient shopping experience

  • 71.9%of UK consumers believe improvements can be made to the shopping experience

  • 97.9%of UK consumers don't think the retailer knows what they like

We questioned 1,215 consumers in the UK on their shopping experiences and produced a fourth report in August 2017 detailing these results.


This research, for the fourth Omnico Retail Gap Barometer, has used the exact same set of questions and methodology as last year’s inaugural survey in order to gauge what, if anything, has changed in the attitudes and experiences of UK shoppers in the intervening 12 months.

The responses help to understand whether the year’s political upheaval affected how consumers shop, or if omni-channel retailers changed their operations in ways that shoppers have noticed or benefited from.

For brands who are serious about omni-channel retail, the results offer critical insights.

For further information and statistics, please download the full report here

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