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  • Category: Press Releases, Destinations, Retail

Omnico and GBM partner to build Middle East opportunities

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Andreas Weiss, VP Platform Solutions at GBM (left) & Steven Hawkins, Sales Director for Indirect Channels at Omnico Group (right).

Omnico and Gulf Business Machines (GBM) have entered into a strategic partnership to sell Omnico’s solutions across the Middle East

March 14, 2017 – Omnico Group has entered into a strategic partnership with GBM in order to sell Omnico’s suite of point-of-sale engagement software and service products to customers in the retail, hospitality, and destination markets in the Middle East.

The Middle East, led by the UAE, is expected to emerge as the major destination for theme parks by 2020, driven by increasing investments from international players in entertainment, leisure projects, shopping malls, and recreational infrastructure. Omnico and GBM’s timely partnership serves to address client needs that have emerged as a result of this burgeoning growth, and is aimed at providing customers in the region with Omnico’s expertise and unique software solutions across retail and destination markets. GBM will provide clients with regional based sales, service, and support teams based throughout the GCC and Pakistan.

“This is a key market for Omnico’s international growth strategy,” commented Mel Taylor, CEO of Omnico Group. “There is increased development in the Middle East, in particular around destination theme parks, but also increasingly in converging leisure and retail experiences. Omnico is unique in its expertise and capability to integrate both retail and hospitality systems on a single unified platform, which given the growth in the region in theme parks, as well as larger retail and leisure locations, gives us an unparalleled advantage.”

Andreas Weiss, GBM’s VP of Platform Solutions, commented: “As Omnico looks to expand their business to the Middle East, we at GBM are delighted to welcome them to the region and are excited to enter into this partnership. GBM has been serving the GCC with our wide portfolio of IT solutions for over 25 years. We now look forward to providing our retail, destination, and hospitality customers with Omnico’s unique products. Together, Omnico and GBM, will have unrivalled expertise in this space.”

The partnership will leverage GBM’s 25-year heritage in the region and keen understanding of local needs to bring Omnico’s expertise in omni-channel software solutions to the Middle East. This will comprise of the full suite of Omnico Commerce products and services, including omniEngage, omniBasket, omniStock, and 4690 solutions. GBM will also provide a range of professional services and be certified by Omnico in the sale of the solutions.



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