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  • Category: Company News, Destinations, Research

PwC launches report on the UK attractions industry – references Omnico research

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Recently PwC (PricewaterhouseCoopers – the leading analyst firm) launched a report analysing the changing UK attractions industry and the key market drivers affecting it.

In the report it outlined the three key inter-linking themes: embracing technology, broadening the appeal and evolving the offer. For Omnico of course, technoloyg plays a fundamental role in the attractions and destinations sectors, with consumers increasingly wanting innovative, immersive and interactive experiences which provide value for money. With that in mind, it was brilliant to read that Omnico’s own research, The Theme Park Barometer, had been referenced in the PwC report, looking at the future technology innovations consumers are today expecting, from Artificial Intelligence to robots as assistants, and virtual and augmented reality.

You can download and read the full PwC report from their website here, and of course download the Omnico Theme Park reports from our website here.



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